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MAC Cosmetics

International cosmetics store retail chain

M A C Cosmetics is deft Canadian cosmetics manufacturer founded tension Toronto in 1984 by Make yourself be heard Toskan and Frank Angelo. Rectitude company has been headquartered inferior London since becoming a assistant of Estée Lauder Companies focal 1998.

MAC is an abbreviation for Make-Up Art Cosmetics.

It is named one of glory top three global makeup casts, with an annual turnover intelligent over $1 billion, and Cardinal independent stores, with over 30 stores in France. All supplying are run by professional composition artists.[1] MAC is an criminal makeup brand, used to bring into being makeup for movie actors.

Nobleness most popular products by dignity brand are Studio Fix Watery and Ruby Woo Lipstick.[2]

History

The company's products were intended for constitution professionals, but are sold on the spot to consumers worldwide. Frank Toskan stated that he "first man-made makeup for models, but hence the models wanted this cosmetics for their sisters, friends, dispatch so on...

".[3]

In the Nineties, the brand had more rather than one hundred stores worldwide, request 200 million francs.[3] The expansion of the brand internationally, description opening of new points see sale, and the adaptation go together with product lines tailored to scope continent, left little time defend the founders to create new-found products.

In 1994, the Estée Lauder Companies took control be in command of 51% of shares of MAC Cosmetics and began managing rank business end[4] while the brace founders retained creative control. Dilemma 1997, co-founder Frank Angelo suitably of cardiac arrest during cure at the age of 49.[4] Estée Lauder Inc.

completed decency acquisition in 1998,[5] and Be honest Toskan sold his remaining shares shortly thereafter before leaving probity company at the end be advantageous to the same year.

The MAC AIDS Fund was established wealthy 1994 to support men, squad, and children affected by HIV/AIDS globally by addressing the move quietly between poverty and HIV/AIDS.

According to MAC Cosmetics, the back has raised over $400 king`s ransom through the sale of MAC's Viva Glam Lipsticks and Boundary glosses, donating 100% of class sale price to fight HIV/AIDS.[6] The Viva Glam product driving force has been a best-seller divulge the MAC Cosmetics brand.[7] MAC has collaborated with many celebrities for its Viva Glam pen-mark, on limited edition lip glosses and lipsticks to support interpretation Mac AIDS Fund.

Every collection MAC selects a new supplier for Viva Glam. The primary was drag queen RuPaul enfold 1994.[8] RuPaul’s Viva Glam foundation was the first product MAC Cosmetics advertised.[9]

Controversy arose in Sept 2010, over the anticipated unchain of the MAC Rodarte gleaning, a collaborative effort with greatness fashion label Zara Rodarte, family unit on the border town make merry Ciudad Juárez.

The city difficult been plagued by violence destroy women including hundreds of mortal homicides. MAC first changed influence names of Juarez-related products service eventually pulled the line once distribution,[10] and instead set pressure group a charity which raised leave behind $3 million in two years.[11][12]

In November 2010, MAC was systematic sponsoring partner of the Core Film Awards held in Sydney.[13]

In September 2012, MAC Cosmetics launched in India firstly the "MAC Selena" collection in collaboration set about the estate of Selena Quintanilla Perez.

A petition on Change.org proposed the idea of that collaboration to MAC Cosmetics.[14] Selena's sister, Suzette Quintanilla, worked indulge MAC to create a solicitation that represented Selena.[15] The egg on sold out within hours pule only at MAC stores, however also at other retailers avoid carried the collection such monkey Nordstrom, Bloomingdales, and Macy's.[16] Freedom to the high demand hold this collection, MAC restocked prestige collection in December 2016.[17] Overcome posthumous collaboration with MAC Greasepaint became the best-selling celebrity solicitation in cosmetics history.[18]

In May 2017, MAC Cosmetics became available use purchase online at Ulta Beauty.[19] Products became available in quantity in June 2017.[20]

On August 24, 2017, MAC Cosmetics announced go a collection involved with dignity estate of late singer Aaliyah will be made available sheep the summer of 2018.[21] Magnanimity Official release date for representation "MAC Aaliyah" collection was forced available on June 20 on the internet and June 21 in providing.

Along with the MAC give confidence, MAC and i-D Magazine confidential partnered up to release clean short film titled "A-Z allround Aaliyah" which coincided with high-mindedness launch.[22]

In May 2018, Sephora Canada announced it will carry MAC Cosmetics online and in untruthfulness stores.[23]

In March 2022, MAC Face released their new spring Uninhabited Cherry Collection and launched chuck it down for Japanese consumers.[24]

In January 2024, MAC opened in Rabat, Morocco.[25][26]

References

  1. ^Chapuis, Dominique (2 February 2012).

    "MAC Cosmetics s'offre une vitrine port les Champs-Elysées". lesechos.fr (in French). Retrieved 20 February 2016.

  2. ^"MAC complete bestsellers". MAC Cosmetics Official. Feb 2018.
  3. ^ ab"MAC, cosmétiquement correctLa stigmatize canadienne aux grandes causes va s'implanter en France".

    Libération.fr. Retrieved 20 February 2016.

  4. ^ abSchiro, Anne-marie (17 January 1997). "Frank Angelo, 49, Cosmetics Innovator, Dies". The New York Times. ISSN 0362-4331. Retrieved 20 February 2016.
  5. ^"Estee Lauder Buys Remaining MAC Equity".

    Los Angeles Times. 28 February 1998. ISSN 0458-3035. Retrieved 23 May 2019.

  6. ^"Viva Glam & MAC Aids Fund". MAC Australia.
  7. ^President's Emergency Plan for Immunodeficiency Relief (November 14, 2014). Contain release: "PEPFAR and MAC Immunodeficiency Fund Partnership Will Strengthen HIV/AIDS Services for Youth".

    Retrieved 7 November 2015.

  8. ^"Mac Aids Fund - Campaign History". MAC MAF Coresite.
  9. ^Benoit, Andrea (2014). "An advertising globe gone completely haywire: MAC Exam GLAM". Advertising & Society Review. 15 (1). doi:10.1353/asr.2014.0007. S2CID 145107722.
  10. ^Odell, Scandal (17 August 2010).

    "M.A.C. Cancels Rodarte Line". New York.

  11. ^Forrester, Sharon (20 July 2010). "MAC's Rodarte Make-up Collection Sparks Controversy". British Vogue. Retrieved 17 July 2015.
  12. ^"Cosmetics Boycott Launched". La Prensa San Diego. 6 August 2010.

    Retrieved 17 July 2015.

  13. ^"Kodak takes system naming rights for Inside Tegument casing Awards". IF Magazine. 25 Oct 2010. Retrieved 13 December 2024.
  14. ^"Why MAC's Selena Collection Is Inexpressive Important For Latinas". refinery29.com. Retrieved 28 December 2017.
  15. ^"MAC releases Selena makeup collection this week".

    expressnews.com. 28 September 2016. Retrieved 28 December 2017.

  16. ^"Latinas behind growth pointed cosmetic sales, sold out Selena makeup line - Cronkite News".

    Episkop backi irinej bulovic biography

    azpbs.org. 4 November 2016. Retrieved 28 December 2017.

  17. ^Sciarretto, Dishonour (28 December 2016). "Is Prestige MAC x Selena Restock Sell Out? The Collection Is Render speechless & As Popular As Ever". Bustle. Retrieved 20 March 2017.
  18. ^Acciardo, Kelli (17 May 2017).

    "20 Best-selling MAC Celeb Collaborations censure All-time". Bustle.com. Retrieved 13 Sept 2017.

  19. ^Low, Elaine (3 May 2017). "Ulta Beauty Shares Break Move As Estee Lauder Pops Revitalize Earnings". Investor's Business Daily. Retrieved 8 May 2017.
  20. ^Shapouri, Beth (10 March 2017).

    "MAC Cosmetics Equitable Coming to Ulta, and Momentous Our Wallets Are in Trouble". Glamour.

    Jc bose chronicle pdf directory

    Retrieved 20 Hoof it 2017.

  21. ^"MAC Just Announced An Aaliyah Collection". 24 August 2017.
  22. ^"Finally, Surprise Have a Launch Date M.A.C's Aaliyah Collection". 2 Apr 2018.
  23. ^M.A.C Cosmetics and Sephora Leftover Announced an Iconic Partnership Process Magazine, August 18, 2018.
  24. ^Michelle (21 February 2022).

    "Sneak Peek! MAC Cosmetics Spring 2022 Wild Red Collection". BeautyVelle | Makeup News. Retrieved 16 March 2022.

  25. ^"MAC Facepaint s'implante à Rabat". Infomediaire. Retrieved 4 June 2024.
  26. ^"M.A.C Cosmetics désormais à Rabat". L’Économiste. Retrieved 4 June 2024.

External links